hotwind • 热风于1996年始创于时尚之都——上海，至今已发展成为国内知名的集设计、精选和销售于一体，商品涵盖鞋品、服装、包、配饰及部分时尚生活用品的精选时尚零售连锁品牌。
Hotwind, founded in 1996 in the fashion city—Shanghai, has developed into a domestic fashion retail chain brand, integrating the design, best collection and sale into one. Its products include shoes, clothing, bags, accessories and some fashion articles of daily use.
hotwind • 热风拥有稳定的追求时尚、热爱生活、注重个人风格、讲究品质、同时看中性价比的核心消费群，并注重为他们持续提供快时尚的产品、乐生活的购物环境、平易近人的价格和优质的服务。
Hotwind has stable consumer group who pursue fashion, love life, pay attention to personal style and quality and regard cost performance as important. Hotwind is devoted to providing fashion products, a happy shopping environment, affordable price and excellent service for its customers.
01-1.品牌历史 Brand history
On October 10, 1996, No.131 shop was opened in Ruijinyi Road, Shanghai.
In 2000, Shanghai Ganghui plaza shop was opened.
In 2002, hotwind entered Beijing market and opened Beijing Zhongliang shop, aiming to promote the development of the second-generation image stores.
In 2006, hotwind entered Shanghai Wujiaochang Wanda Plaza to form a strategic alliance with Wanda Commercial Properties.
In 2009, hotwind promoted the development of the third-generation image stores.
In 2011, hotwind was elected as one of top 20 high-growth direct-sale chain enterprises and one of top 100 annual innovative growth enterprises in China.
In 2012, hotwind was ranked as one of top 100 fashion brands and top 10 leather shoe brands in China.
In 2013, hotwind was elected as one of top 50 high-growth chain enterprises in China, and promoted development of the fourth-generation image stores (business area of a single store >1000㎡).
In 2014, a new comprehensive flagship store was opened, adding recreational coffee area, and upgrading shopping experience, bringing new vitality to the brand; hotwind was elected as one of top 50 high-growth chain enterprises in 2014 in China; it was awarded by Wanda as "the most popular store of the year";
In 2015, hotwind was elected as one of top 50 high-growth chain enterprises in China for the 4th time; it was awarded by Wanda as "the best partner of the year".
In 2016, hotwind celebrated its 20th anniversary. Hotwind have always accompanied you and have not forgotten its initial determination.
Hotwind first oversea flagship store— Singapore Store grand opening! Promote our image store of the Fifth generation.
In 2017,hotwind 2nd foreign store opened in Malaysia！
In 2018，the 6th generation hotwind image was unveiled at Global Harbor in shanghai！
01-2. 店铺历史 Store History
Image store of the First generation (1996)
Image store of the Second generation (2002)
Image store of the Third generation (2009)
Image store of the Fourth generation (2012)
Image store of the Fifth generation (2016)
Image store of the Sixth generation（2018）
01-3.品牌理念 Business Philosophy
造就hotwind • 热风今天的成绩，背后的根源是：热风是一家以使命、价值观驱动的公司，一群有"利他"精神、跟随公司、业务能力强且拥抱变化的人组成的团队，他们坚守公司的使命、愿景和社会责任。热风鼓励每一个人坦然地与真实的自己相处，保持身心舒适自在。
What brings up today's achievements of Hotwind is that Hotwind is an enterprise driven by mission and moral values, and a team consisting of the personnel with "altruism" spirit and excellent professional proficiency, as well as willing to following the company: adhere to their mission, vision and social responsibilities.
Most preferred brand for fashion apparel & accessories
Glorify people’s lives, change our destiny
Our business philosophy：
Customer-first concept, focus on customer satisfaction
Performance-based rewards, strive towards mutual success
Down-to-earth practices, realize efficient operation
Fully-Integrated resources, enable win-win cooperation
Change-embracing attitude, promote iterative development
Social responsibilities: we actively contribute to the community and environment; integrate into the community; respect environment; advocate the green life and environmental protection.